Insurify opens its marketplace to personal AI agents with an MCP gateway
The US comparison site has named OpenAI's Dots, Meta's Muse and Instinct among the personal agents with access to its quotes.
Insurify, the US online insurance marketplace, has launched an AI Agent Gateway that lets consumers' personal AI agents gather and compare real-time quotes from its marketplace, it said on 28 October.
The company named OpenAI's Dots, Meta's Muse and Instinct as agents with access. Insurify has published rules for how outside AI agents may shop on a customer's behalf.
The gateway offers three connections: a Model Context Protocol server for AI assistants, WebMCP tools built into Insurify.com for agents working in a browser, and a dedicated web interface for agents that navigate sites for a consumer.
Participating agents must identify themselves and use an approved integration. Consumers give consent for how their data is shared, and carrier quotes keep coverage details, attribution and disclosures. Customers then move to the carrier to review cover and bind.
"We've built a way for agents to work with our marketplace that preserves coverage details, protects personal information, and keeps consumers in control," said Giorgos Zacharia, co-founder and co-chief executive of Insurify.
Insurify works with more than 120 carrier partners across auto, home, pet and renters insurance.
The agent can gather and compare quotes, but customers move to the carrier to review cover and bind.
Related coverage: Opterrix launches AI tool for portfolio exposure and accumulation and Verisk adds ISO loss costs to Microsoft Copilot and Amazon Quick.
Sources
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